joo, real name Eonkyu. an ordinary office worker, he built wealth through side hustles such as online shopping malls and real estate investments, and launched the financial YouTube channel 'Sinsaimdang', which gained over 1.8 million subscribers. he shared his financial, entrepreneurial, and self-improvement know-how with the message that "ordinary people can become rich," and sold the channel in 2022. currently, he runs the channel 'Eonkyu Joo' and is also an entrepreneur in the YouTube data analysis service.

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